Fractional CMO, marketing consultant, or strategist for B Corps: What’s the difference?
If you’re a B Corp looking to improve your marketing using an external contractor, you’ve probably come across terms like ‘fractional CMO’, ‘marketing consultant’, and ‘marketing strategist’. How do you figure out which one is right for you? They’re all similar, but each one plays a slightly different role in helping brands grow, especially purpose-driven […]