Diagnosis & strategy

We always start by defining your marketing challenge and helping you find the right solution

Choosing the right path

It can be difficult to understand what your marketing problem is and how to solve it.

Whether you’re swamped by data or don’t have enough customer insights, diagnosing the challenge is a critical part of any marketing strategy. It allows you to make informed decisions about what strategy to take and what tactics to play.

Services

Marketing audits & reviews

Identify the challenges within your current marketing approach, and learn what opportunities to take advantage of

Market research & competitor analysis

Understand your customers, potential customers and competitors through qualitative and quantitative methods

Market segmentation & targeting

All customers are not created equal. Get a clear map of your market, its highest value segments and gain a laser-like precision on your target customer

Brand positioning

Let us help you define what you want to stand for in your target market using the 3C’s framework - customer, company, competitors

Objectives setting

Set SMART goals so you know what you need to achieve and how you’re going to achieve it, and how much budget to allocate

Marketing & communications plans

See your marketing goals, activities, budget and KPIs (key performance indicators) in a clear, structured format

Measuring & reviewing performance

Understand how to measure success and continue turning the high performance wheel

How we can work together

We’ll start by having a brief discovery call where we discuss your challenges and identify the best way we could work together. There are a couple of options but we can be flexible depending on what you need.

Project basis

We define the marketing challenge, scope out a solution and deliver it at a fixed price, or hand it over to your team to implement.

Available from £1500 plus VAT

Fractional basis

We get stuck into your business and take the reins from day one, working through discovery, diagnosis and then implementing solutions fast.