CASE STUDY
St Martin-in-the-Fields Trust
The challenge & the solution
SMITFT were looking for guidance and advice on implementing a marketing communications strategy for their 18 Keys project to hit their fundraising target of £1.8 million.
They also needed support producing content for their communications channels.
Maria worked with the team at SMITFT to gain research and insights to inform a strategy ,as well as execute it across multiple channels.
How we helped
- Marketing and communications strategy (objectives, target audiences, key messages, channels, tactics, KPIs, resourcing, budget)
- Key message development
- Content planning – #WomenBehind18Keys inception and interviews
- Social media – graphics, video, copywriting, engagement
- Website content management
- Email marketing
Social media and website content
Results
£530,000
50,000+
social media reach
64%, 7%
average email open rate, average click through rate
4000
new website sessions
128
new newsletter subscribers
160+
organic social posts
Testimonial
“Maria showed an enthusiastic and methodical approach to embracing the opportunities and challenges of working in a busy organisation. She’s flexible, dynamic and proactive.”
Caroline Muir
Major Gifts Fundraiser, St Martin-in-the-Fields Trust
