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CASE STUDY

Locate in Kent

The challenge & the solution

Locate in Kent needed external support to launch several B2B lead generation campaigns to attract businesses to invest in the county.

As part of the campaigns they wanted help setting up an end-to-end email automation flow using Dotdigital to engage and nurture cold and fresh leads. 

We supported the full campaign cycle for the Locate in Kent marketing team, from setting KPIs, to key message development and creative briefing through to launch, management and evaluation.

 

How we helped

  • LinkedIn brand awareness and lead gen campaigns
  • Key message development
  • Content planning
  • Paid and organic social
  • Email marketing

Results

63,000+

campaign impressions

38% 

average email open rate

8

personalised email templates created

6

significant qualified leads

22%

average email click through rate

21

campaign creative assets produced

Testimonial

“Maria is extremely professional, an excellent communicator and her experience proved to be a great addition to our digital marketing team.

“She embraced our company’s online marketing strategy and opened our eyes to new platforms. We look forward to working with her again soon.”

Sarah Bittorf

Marketing Manager, Locate in Kent