LinkedIn roundup: March
These are all the thoughts I shared on LinkedIn last month: Do you want to be challenged to think differently about brand and marketing? Want to give me a follow? Go to my profile on LinkedIn. Need help with your marketing? We offer fractional support, consultancy and strategy. Get in touch to find out how we can […]
Is it possible to use generative AI ethically in your B Corp marketing?
Generative AI is now impossible to ignore. Since ChatGPT launched in November 2022 – hasn’t that time flown by? – LinkedIn has become awash with generative AI content, entire advertising campaigns are being generated by AI, and it’s a daily topic of conversation. And no-one seems to have the right answers about how it should […]
LinkedIn roundup: February
These are all the thoughts I shared on LinkedIn last month: Beautiful weekend down in East Sussex visiting some friends Choosing the right path in marketing is HARD How did I get here? Over the years I’ve had many conversations about why I chose to focus on working with purpose-driven brands Marketing by Purpose is […]
Fractional CMO, marketing consultant, or strategist for B Corps: What’s the difference?
If you’re a B Corp looking to improve your marketing using an external contractor, you’ve probably come across terms like ‘fractional CMO’, ‘marketing consultant’, and ‘marketing strategist’. How do you figure out which one is right for you? They’re all similar, but each one plays a slightly different role in helping brands grow, especially purpose-driven […]
LinkedIn roundup: January
These are all the thoughts I shared on LinkedIn last month: Want to give me a follow? Go to my profile on LinkedIn. Need help with your marketing? We offer fractional support, consultancy and strategy. Get in touch to find out how we can help you grow your business.