Soleil Marketing is a certified B Corporation
It’s been a long journey, but I’m so excited to share that Soleil Marketing is finally B Corp Certified, with 82 points. I’m really pleased to finally be here after making a decision to apply in 2021. I wrote about the start of the journey back in 2022 and the decision to go for it […]
How to create an effective 2023 marketing strategy for your purpose-driven business: Part 3
Here is part three of my guide to creating an effective marketing strategy for your purpose-driven business.
How to create an effective 2023 marketing strategy for your purpose-driven business: Part 2
This part of the blog series is about setting marketing objectives and tactics.
How to create an effective 2023 marketing strategy for your purpose-driven business: Part 1
It’s so common for businesses to put promotional tactics before strategy, focussing on channels like PPC and social media, without doing research, choosing a target segment, creating a position and forming an informed plan.
I’ve applied for B Corp Certification
Here’s why
Featured leader Q&A: Rebecca Heaps, Tentshare
An interview with Tentshare founder Rebecca Heaps
What I learnt from calculating my carbon emissions
What I learnt from calculating Soleil Marketing’s carbon emissions
Why I’m applying for B Corp Certification
I’m applying for B Corp Certification in my second year of business. Here’s why.
Keep Optimising podcast appearance: Better Marketing for Purpose-driven Businesses
My appearance on the Keep Optimising podcast.
Featured leader Q&A: Andy Hawkins, Business on Purpose
An interview with B Leader and founder of purpose-driven consultancy Business on Purpose, Andy Hawkins