CASE STUDY

GCHA

The challenge & the solution

Gravesend Churches Housing Association (GCHA) has been a cornerstone of the Kent community since 1964, delivering affordable housing that truly makes a difference to its residents. With more than 600 homes under their care, GCHA is all about strengthening local communities and tackling the region’s housing challenges head-on.

Despite all the incredible work they do, they didn’t have an in-house marketing team. That made it tough to communicate as effectively as they wanted with residents, stakeholders, and the wider community. Recognising how vital clear, impactful communication is, they reached out for expert marketing support to close that gap.

We worked closely with GCHA to craft a tailored marketing and communications strategy that fit their needs and provided hands-on support to bring it to life. We focused on key priorities like boosting engagement with their thousands of residents, building stronger connections with stakeholders, and making their internal processes smoother.

The result? A stronger, more connected GCHA that’s amplifying its mission and making an even bigger impact in the communities they serve.

How we helped

We acted as the marketing and communcations lead for GCHA, managing everything from customer communications, to the website redevelopment, events and more.

  • Marketing and communications strategy
  • Website redesign scoping and project management
  • Publications – Annual reports, strategic plans
  • Customer research and engagement
  • Partnership campaigns – Gas Safety Week
  • Annual customer survey
  • Website content
  • Social media
  • Email marketing
  • Event support
  • Photography

Communications Strategy

Website Redesign

Marketing collateral
Event support

Results

7300+

Twitter impressions

37% 

increase in LinkedIn followers

53%, 14%

average email open rate, average click through rate

25+

email newsletters sent

220+

new newsletter subscribers

7+

publications and marketing materials produced

Testimonial

“Maria and Soleil Marketing were very professional and clear about our expectations as an organisation. Maria’s thoroughness, accuracy, and ability to influence positive outcomes were most impactful.”

Leanne Donald-Whitney

Director of Operations, GCHA