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CASE STUDY

Inspiration for All

The challenge & the solution

Inspiration for All needed a marketing and communications strategy to attract senior applicants to their programme and engage FTSE 100 partner organisations.

They also needed support producing LinkedIn content, as well as their annual impact report. Maria worked with the co-founders to research the target audiences, set objectives and develop messaging and communications to reach their goals.

Inspiration for All has been hugely successful. As of 2024, they have worked with over 20 businesses including KPMG, EY, Linklaters, AXA XL and WTW to create 300 partnerships in 50 local authorities and multi-academy trusts serving the poorest postcodes, reaching over 120000 students with an average of 39% on free school meals.

How we helped

  • B2B marketing and communications strategy
  • Audience research and key message development
  • Impact report planning and copywriting 
  • Theory of change communications
  • LinkedIn content strategy
  • Social template design 
  • Email marketing

LinkedIn content

Impact report planning and copywriting

Working with the CEO, Sarah, and a freelance designer, we produced their first impact report sharing successes and progress against their goals. 

Read the report

Testimonial

“Maria helped us by providing a clear marketing structure and guiding us back to first principles. Her framework and questions were instrumental in creating a coherent and consistent view of our marketing goals. The process not only brought us together, but also produced clear messaging that exceeded our expectations. I really appreciated the structure and the process that Maria took us through.

“Maria’s work gave us a lot of confidence, understanding and knowledge around how to use channels and what resonates. If you’re an early stage or purpose-driven business seeking a solid grounding in your marketing goals, target audience, and messaging, and want to work with a responsive partner, I recommend working with Maria without a doubt.”

Sarah Caton

CEO and Co-founder, Inspiration for All