Resources
A list of resources including websites, books and more for purpose-driven businesses, or businesses who want to learn more about becoming purpose-driven and sustainable.
Websites, newsletters and communities
Supporting the film and TV industries to reduce the environmental impacts of production and create content that supports a sustainable future
Commitments to use marketing as a force for good, including a 100 point challenge
A movement for ethical marketing, with a list of unethical tactics and a pledge to sign
Guidance for businesses making environmental claims in the UK
Test your knowledge of the code
A non-profit partnership between agencies and clients aimed at learning how to address the climate crisis
The Green Fix is a newsletter sharing information and free practical resources for who’s interested in helping fight the climate crisis and build a greener world
A community for business owners and freelancers who don’t want to rely on Facebook, Google or marketing techniques that fuel surveillance capitalism
A network of advertising insiders working together to reshape the ad industry to tackle climate change
B Corp Impact Assessment
The start of the B Corp journey and a tool helping business to measure its impact on its workers, community, environment, and customers
Goals adopted by all UN Member States in 2015 which act as a blueprint to bring peace and prosperity for people and the planet, now and into the future
A network connecting businesses who want to increase their positive impact and income
No agenda, workshops or webinars. Just chat over some drinks. Pop down to your local event to find more about what’s going on locally with sustainability
Estimate your web page carbon footprint using this handy tool built by the folks at Wholegrain Digital
A global network of businesses tackling the planet’s most pressing environmental issues by donating 1% of revenue
A community of marketers, business leaders and change makers who come together to make a greater contribution to the world
Storytelling and Social Change: A Strategy Guide by Narrative Arts provides a guide on how to use storytelling to affect change, and includes techniques on telling a good story
This practical guide from Futerra and BSR lays out the secret to successfully selling sustainable products and services.
Books and other publications
Michelle Carvill, Gemma Butler, Geraint Evans
Philip Kotler
John Grant
Marco Bertini and Oded Koenigsberg
Philip Kotler, Christian Sarkar
Paul Polman and Andrew Winston
Trine Falbe, Martin Michael Frederiksen and Kim Andersen
Byron Sharp
A.G. Lafley and Roger Martin
Siddarth Shrikanth
Futerra’s Sell the Sizzle supports sustainability students and practitioners with devising compelling climate messages that drive change
Paul Skinner
Paul Randle & Alexis Eyre
Want to grow your business and make a real impact in 2025?
This free guide gives you 10 actionable marketing steps to help you attract the right customers, build trust, and create real change without slipping into the greenwashing trap.
