Marketing strategy & training
A strong strategic foundation is imperative to any successful marketing activity. Whether you’re a small or medium sized business, you need to be clear on your marketing strategy before getting into the tactical side of considering channels and implementing campaigns.
We can help purpose-led small or medium businesses, social enterprises and B Corps with sustainable marketing strategy and planning.
Services
Market research - Understand your customers and potential customers through qualitative and quantitative survey methods
Competitor analysis - Learn what your competitors are doing to position your products and services better
Market segmentation - All customers are not created equal. Get a clear map of your market and highest value segments
Targeting - Choose which journey you’re making into the market through targeting, developing segment portraits and gain a laser-like precision on your customer.
Positioning - Let us help you define what you want to stand for in your target market using the 3C’s framework
Objectives setting & marketing funnels - Set SMART goals for your marketing plan so you know what you need to achieve and how you’re going to achieve it
Marketing plan creation - See your marketing goals, activities and KPIs (key performance indicators) in a clear, structured format
Measuring performance - Understand how to measure success after creating your marketing plan
Mentoring and training - Want to upskill your in-house team? We can help
Sustainable marketing training - Learn the latest strategies and techniques to make your marketing sustainable
How we can work together
First, we’ll have a brief discovery call where we discuss your challenges, I’ll ask some questions and I’ll think about how Soleil Marketing can help you.
Let’s work together
Tell me how I can help you.
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