CASE STUDY
The Little Green Energy Company
The challenge & the solution
In a highly competitive market landscape, TLGEC needed an expert to take charge of their marketing strategy and help them grow the business, with a goal of 25% increase in revenue.
Acting as a fractional Head of Marketing for TLGEC, Maria worked with the MD and CEO to diagnose their core challenges and set clear goals, plans and budgets.
She was also a key figure in executing the marketing integration following the company acquisition by Hometree in 2024 and worked closely with their team to enable a smooth integration.
How we helped
- B2C and B2C marketing and communications strategy, including: market research, competitor analysis, objective setting
- Company acquisition – marketing integration
- Lead generation and conversion rate optimisation
- Design – Brand identity development, brochures, flyers, doordrops
- Digital – Paid and organic social media, email marketing, website development
- Video testimonial production
- CRM implementation support
- Events – Research, booking and support
- Training – sales and admin teams
B2B & B2C strategy
Literature
Social
Photography
Video testimonials
Results
£750,000+
equivalent pipeline sales value post-lead qualification
250+
directly attributable marketing qualified leads
650%, 26%
increase in social media impressions and increase in followers
62%, 8%
average email
open rate and average email click through rate
80+
domestic PDF downloads
6
customer video
testimonials