Resources

A list of resources including websites, books and more for purpose-driven businesses, or businesses who want to learn more about becoming purpose-driven and sustainable.

Websites, newsletters and communities

  • albert - Supporting the film and TV industries to reduce the environmental impacts of production and create content that supports a sustainable future

  • The Sustainable Marketer Manifesto - Commitments to use marketing as a force for good, including a 100 point challenge

  • The Ethical Move - A movement for ethical marketing, with a list of unethical tactics and a pledge to sign

  • Gov.uk green claims code guidance - Guidance for businesses making environmental claims in the UK

  • Green Claims Code Quiz - Test your knowledge of the code

  • #ChangeTheBrief Alliance - A non-profit partnership between agencies and clients aimed at learning how to address the climate crisis

  • The Green Fix newsletter - The Green Fix is a newsletter sharing information and free practical resources for who’s interested in helping fight the climate crisis and build a greener world

  • Below Radar - A community for business owners and freelancers who don’t want to rely on Facebook, Google or marketing techniques that fuel surveillance capitalism

  • Purpose Disruptors - A network of advertising insiders working together to reshape the ad industry to tackle climate change

  • B Corp Impact Assessment - The start of the B Corp journey and a tool helping business to measure its impact

    on its workers, community, environment, and customers

  • The UN’s 17 Sustainable Development Goals (SDGs) - Goals adopted by all UN Member States in 2015 which act as a blueprint to bring peace and prosperity for people and the planet, now and into the future

  • The Better Business Network - A network connecting businesses who want to increase their positive impact and income

  • Business of Purpose - A global community arming professionals with tools, diverse ideas, and a platform to empower them to change the business world

  • Website Carbon Calculator - Estimate your web page carbon footprint

  • 1% For The Planet - A global network of businesses tackling the planet’s most pressing environmental issues by donating 1% of revenue

  • Marketing Kind - A community of marketers, business leaders and change makers who come together to make a greater contribution to the world

  • Storytelling and Social Change - Storytelling and Social Change: A Strategy Guide by Narrative Arts provides a guide on how to use storytelling to affect change, and includes techniques on telling a good story

  • Selling Sustainability – A Primer for Marketers - This practical guide from Futerra and BSR lays out the secret to successfully selling sustainable products and services. ​

Books and other publications